Wes Griffin
EXECUTIVE DIRECTOR
Pronouns: he/him
About : As Executive Director at B Local PDX, Wes leads and supports board members, volunteers and community stakeholders to create boundless opportunities for Certified B Corps and to grow the movement to use business as a force for good. His career has centered on the intersection of purpose-driven business, entrepreneurship and nonprofits, and he moved to Portland in 2021 after a decade operating and scaling Habitat for Humanity ReStores along the Gulf Coast of Louisiana and Mississippi. He's keeping that secondhand + salvaged flame alive by serving on the board at The Rebuilding Center, a nonprofit that works toward economic justice and climate resilience.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Aim in any direction, and you'll find somewhere beautiful, but find myself returning again and again to the Trail of Ten Falls.
Outside of work, you're likely to find me... On a wandering Sandy River Delta walk with my dog, Bear, or making my wife extravagant weekend breakfasts that hold us over 'til dinner.
One book/show/podcast/community event etc I would recommend is... I didn't know I loved sci-fi until I read the Children of Time series by Adrian Tchaikovsky.
One topic I bring up often at B Local happy hours is... We live in the best place in the world to work for a B Corp!
The best/my favorite thing about B Local PDX/our B Corp community is... We aren't just studying for the test. Our community goes "beyond the B" to operationalize their values and turn them into huge social impact.
I am a massive fan/kind of obsessed with the B Corp... I'll cheat and pick 2... Looptworks and City of Roses Disposal & Recycling. They are creating the future of material circularity!
Anna Madill
BOARD CHAIR
Pronouns: she/her
Current Position: CEO @ Avenue
About: Anna Madill is an award-winning impact entrepreneur and investor, board member, speaker, mentor and community leader who strives to leave the world a little better each day. Her work as the Founder and CEO of Avenue, a B Corp and 1% for the Planet digital and social media marketing agency for purpose-driven companies serves as a vehicle to empower transformational change for her team, her clients and her community. Anna’s efforts have been recognized by the Portland Business Journal with the CEO of the Year Award in 2023, Women of Influence Award in 2020 and Forty Under 40 Award in 2017, and by B Lab with the B Corp Best for the World™ (Workers) and B Corp Best for the World™ (Community) designations in 2022, along with a variety of other awards. She lives in Portland, Oregon with her husband and her four-year-old son and is a proud wife, mom and casual marathoner.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... My nominee for most peaceful place in Oregon is Tenzen Springs in the Columbia River Gorge.
Outside of work, you're likely to find me... Outside of work, you're likely to find me running in Forest Park with my husband or riding horses!
The best/my favorite thing about B Local PDX/our B Corp community is... My favorite thing about B Local PDX is the positivity, collaboration and learning that I’ve experienced within the B Corp community since Avenue became a B Corp in 2017. B Local PDX is a welcoming place to share openly and vulnerably, and to collaborate with and learn from like-minded and values-driven leaders. Also, BLD PNW and the B Corp CEO Cohorts!
Sarah Holdeman
VICE CHAIR
Pronouns: she/her
Current Position: COO and Co-Founder @ Impact Collective
About: Sarah thinks about “growth” in everything she does, including how to grow mission-driven organizations’ impact. She believes that any business focused solely on the monetary bottom line is doomed to fail. After years in tech startups where profit and financial gain were put above all else, with impact and purpose as a nice afterthought, Sarah knew there was a better way. As the Vice Chair of the B Local PDX board, she uses these skills to help grow and solidify the B Corp movement in the Pacific Northwest. Her experiences in industries ranging from food and beverage to technology startups allow her to bring a well rounded, innovative approach to projects in service of helping organizations reach their impact goals.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Books With Pictures - this comic book shop on SE Division is the most lovely, warm, welcoming, and interesting place in town! I love browsing, and chatting with the staff about all their favorite comics (graphic novels if you want to be a grown up about it). It is the best!
Outside of work, you're likely to find me... Playing video games with my husband, playing board games with my friends, or exploring the incredible cuisine that Portland has to offer!
I am a massive fan/kind of obsessed with the B Corp... Dr Bronners! I recently dug more into their history, their philosophy, and specifically their commitment (made in 1995!) to a max 5 to 1 salary ratio, capping their top execs at making no more than 5x their lowest paid employees. Overall fascinating brand, amazing B Corp, and....incredible products!
Corrie Herman
GOVERNANCE & FINANCE CHAIR
Pronouns: she/her
Current Position: Co-owner/CFO @ Mad Fish Digital
About: Corrie is the co-founder and CFO of Mad Fish Digital, an integrated marketing agency started in Portland. We have been a B Corp since 2018. I've spent the last 18 years building our agency alongside a world-class group of team members and clients. I am an Oregon native, and while I have had the good fortune of traveling the world to many wonderful places, I still love calling the PNW home.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... I spent my childhood in southern Oregon so I still find the woods in the Umpqua National Forest to be some of the most beautiful and stoically zen places to visit.
Outside of work, you're likely to find me... Happily typing nonsense at a local coffee shop, reading the growing line of books that decorate my windowsills, zoning out while puzzling, or playing Stardew Valley with my son.
One book/show/podcast/community event etc I would recommend is... Books are so personal, I rarely recommend them unless I really feel that I know the person. I'm currently loving the Wiser than Me podcast.
One topic I bring up often at B Local happy hours is... The power and benefits of offering a strong volunteerism program to employees.
The best/my favorite thing about B Local PDX/our B Corp community is... My favorite thing about the B Local PDX community is the network of values-aligned individuals I get to meet and ask questions of as we endeavor to improve and evolve ourselves. Everyone is so willing to learn and share to make the entire movement better.
Alysha Schultz
COMMUNICATIONS CHAIR
Pronouns: she/her
Current Position: VP of Partner Service and Culture @ Intuitive Digital
About : Alysha has been working in the marketing field for over twelve years. With experience both in-house, and agency side; fueled by a deeply held belief that marketing can actually be a a part of the solution to our problems, rather than a contributor. She loves working with orgs of all sizes who want to change their community or industry for the better. A mother of two humans, and two dogs, she can often be found outside enjoying the natural bounty of Oregon with her family.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Almost anywhere on the coast. I love that we've protected the coastline for all.
Outside of work, you're likely to find me... Trying way too hard at karaoke, or at home gardening.
One book/show/podcast/community event etc I would recommend is... Helping People Change by Ellen Van Oosten, Melvin L. Smith, and Richard E. Boyatzis
The best/my favorite thing about B Local PDX/our B Corp community is... How genuine and earnest everyone is.
I am a massive fan/kind of obsessed with the B Corp... Boochcraft.
Ivanna Tucker
SOCIAL MEDIA & MARKETING CHAIR
Pronouns: she/her
Current Position: Associate Digital Marketing Manager @ A to Z Wineworks/REX HILL
About : Ivanna has worked in various roles in nonprofit, retail, and media. She earned degrees in Mass Communication and Communication Arts from Linfield University and an MBA from Willamette University. As the Associate Digital Marketing Manager at A to Z, she oversees all things digital, crafting fun content and compelling channel strategies. In her free time, you can catch her reading, judging dance competitions, at concerts, or traveling.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Cannon Beach (any beach really). The coast is by far my favorite place to disconnect and refresh.
Outside of work, you're likely to find me... dancing, reading a book, singing karaoke (badly) and exploring new places or restaurants.
The best/my favorite thing about B Local PDX/our B Corp community is... how supportive and encouraging everyone is and the excitement they have about making a difference.
I am a massive fan/kind of obsessed with the B Corp... Yerba Mate. I have a can almost every day.
Eleazar Ruiz
MEMBER AT LARGE
Pronouns: he/him
Current Position: Creative Director & Founder @ Odd Notion
About: Eleazar Ruiz is an award-winning Dominican graphic designer. He is the founder and creative director at Odd Notion, a B Corp and branding studio. With over 15 years of experience in brand strategy, Eleazar’s worked simultaneously in the worlds of in-house design teams, design agencies, and start-ups creating immersive brand identities and website experiences. Some of the brands on his roster include Nike, The Oregonian, Lyft, Microsoft, and Xbox. Having built multiple businesses himself, and learning from both success and failure, he credits these experiences that make him a partner who understands firsthand the struggles when launching or scaling up a brand.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Most beautiful place in Oregon is the Gorge.
Outside of work, you're likely to find me... Enjoying a cigar by a bonfire with friends.
One book/show/podcast/community event etc I would recommend is... Book: Creativity Inc.
One topic I bring up often at B Local happy hours is... Accessibility about B Corp concepts for small businesses.
The best/my favorite thing about B Local PDX/our B Corp community is... Generous
I am a massive fan/kind of obsessed with the B Corp... Impact Collective :)
Minna Yoo
CEO COHORTS CHAIR
Pronouns: she/her
Current Position: Founder, Love Bottle
About: Minna has a deep love for life, adventure, connection, and community. She is a mother, a business owner, a teacher, and a lifelong student. Minna is passionate about our connection to the water that we drink, the water that is in our body, and the water that is on our planet. This is what led her to start Love Bottle and the incredible journey that followed. Love Bottle became a B Corp in 2017, and Minna joined the B Local PDX Board in 2021 and has loved being part of this amazing team.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Columbia River Gorge.
Outside of work, you're likely to find me... Hanging with my family.
The best/my favorite thing about B Local PDX/our B Corp community is... The amazing people! They are the best!! <3
Rebecca Goldcrump
COLLECTIVE IMPACT CHAIR
Pronouns: she/her
Current Position: CEO & Co-founder @ The Impact Collective
About: Rebecca supports communities and organizations to actualize their vision of a better world through impact strategy, leadership coaching, and community engagement. She has 10+ years of experience working with and for mission-driven organizations and communities to create long-lasting change that benefits people and the planet. She has a unique background in finance, business, nonprofit strategy, leadership coaching and social impact that allows her to both communicate complex details and listen and understand in an empathetic way. Rebecca has a BA in Economics from UCLA, an MBA in Social Innovation and Social Entrepreneurship from Portland State University and is a certified Integral Coach. She believes in the power of the collective to create lasting and real change, and is excited to steward that as B Local PDX's Collective Impact Chair.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... anywhere near the ocean.
Outside of work, you're likely to find me... at a concert or in my pajamas.
One book/show/podcast/community event etc I would recommend is... Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman.
One topic I bring up often at B Local happy hours is... where the movement is headed.
The best/my favorite thing about B Local PDX/our B Corp community is... the collective effervescence (read: magic) that's unlocked at every event.
I am a massive fan/kind of obsessed with the B Corp... Beneficial State Bank!
Cassandra Furlong
SERVICE CHAIR
Pronouns: she/her
Current Position: Consultant, Community Engagement , Communications, Marketing @ Northwest Permanente
About: I’m a communications, marketing, and corporate social responsibility professional with a background in advocacy. My previous roles include working at the American Cancer Society and ASC CAN. I enjoy exploring the Portland food scene, spending quality time at the Oregon coast, and cheering on the Portland Thorns. I’m going into my fifth year on the B Local PDX Board and I’m grateful that I’ve been able to connect our B Corp community with acts of service throughout the Portland metro area.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Ecola State Park
Outside of work, you're likely to find me... At a Thorns’ game or a fabulous restaurant.
One book/show/podcast/community event etc I would recommend is... The Portland neighborhood street fairs.
I am a massive fan/kind of obsessed with the B Corp... Brew Dr. Kombucha
Paul Snyder
MEMBER AT LARGE
Pronouns: he/him
Current Position: Consultant
About: Former VP of CR for IHG, EVP of Stewardship for Tillamook and community leader.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Forest Park.
Outside of work, you're likely to find me... playing tennis or going to dinner with friends.
One book/show/podcast/community event etc I would recommend is... the Overstory.
One topic I bring up often at B Local happy hours is... the need for more large size B Corps.
Kari Doherty
CERTIFICATIONS
Pronouns: she/her
Current Position: Navigator @ Metro Region Innovation Hub
About: Kari Doherty is the Certifications Chair for B Local PDX, bringing a wealth of experience in business strategy, community building, and sustainable practices. With a strong background as a wellness business professional and an MBA candidate, Kari specializes in helping entrepreneurs streamline operations, foster inclusivity, and achieve their goals. Her professional journey includes building multiple yoga businesses, studying Ayurveda, and growing impactful communities. Passionate about empowering mission-driven businesses, Kari is dedicated to advancing the values of the B Corporation movement and strengthening the Portland community through collaboration and innovation.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... my apartment! I live downtown in a sweet little apartment that overlooks the south waterfront. I have a stunning view of the river and Mt. Hood. I'm addicted to it!
Outside of work, you're likely to find me... in a hot yoga class sweating my buns off or at Orange Theory Fitness. I love the intensity!
The best/my favorite thing about B Local PDX/our B Corp community is... My favorite thing about our B Corp community is the shared commitment to creating a world where businesses prioritize making work more fulfilling and life more sustainable, equitable, and impactful for everyone.
Nicole Stein
LEARNINGS CHAIR
Pronouns: she/her
Current Position: Director of Social Impact & Sustainability @ Killian Pacific
About: Nicole Stein is the Director of Social Impact and Sustainability at Killian Pacific, where she works to integrate business success with social impact, advancing the company’s commitment to balancing purpose and profitability. With a background spanning the public, nonprofit, and private sectors, Nicole is dedicated to addressing social and environmental challenges through collaboration, transparency, and solutions that are both pragmatic and creative. Prior to joining Killian Pacific, Nicole spent nearly 20 years at Umpqua Bank, where she led initiatives in ESG and impact programming, including the launch of its charitable foundation and stakeholder reporting. Nicole serves on the Oregon Community Foundation Metro Council and joined the B Local PDX board in 2025. An outdoor enthusiast and lifelong learner, she enjoys traveling, exploring Oregon’s vibrant food scene, and soaking in new ideas through podcasts and books.
Outside of work, you're likely to find me... Mt. Hood is where you'll find me...skiing, hiking, or sitting by a river amidst the giant trees and ferns.
One book/show/podcast/community event etc I would recommend is...The Overstory by Richard Powers. It's such a beautiful and devastating read!
The best/my favorite thing about B Local PDX/our B Corp community is... Openness of members and companies to share their experiences, resources, and ideas to help each other and grow the community.
Kate Dixon
MEMBERSHIP CHAIR
Pronouns: she/her
Current Position: Principal & Founder @ Dixon Consulting
About: I’m Kate, Principal and Founder of Dixon Consulting, a Certified B Corp total rewards and leadership development consultancy specializing in compensation solutions, salary negotiation coaching, service pricing advice, anti-oppressive HR programs, as well as workshops and teambuilding for organizations of all sizes.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Portland Japanese Garden.
Outside of work, you're likely to find me... Singing and dancing with Avery.
One book/show/podcast/community event etc I would recommend is... “Unlocking Innovation” by Robyn Bolton.
One topic I bring up often at B Local happy hours is... our Leader+ Cohort Program!
The best/my favorite thing about B Local PDX/our B Corp community is... It's such a warm and generative group of folks!
I am a massive fan/kind of obsessed with the B Corp... Athleta -- LOVE their products!
Renee Loveland
MEMBER AT LARGE
Pronouns: she/her
Current Position: Senior Manager, Sustainability Programs @ RE Tech Advisors
About : Both the built environment and the natural environment are passions of mine. I have over 20 years commercial real estate as a sustainability professional and currently manage the sustainability and ESG programs for a variety of real estate portfolio owners. Previously, for over a decade I was the sustainability director for Gerding/ Edlen Development/ Green Cities which is when I became involved in the B Corp community. I have served on the B Local PDX board for 4 years. I also am an avid camper and spend a lot of time at various state parks and on road trips with our tear-drop trailer and two Shiba Inus.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... Hiking to the top of the Wallowa mountain passes and taking in the view!
Outside of work, you're likely to find me... Camping and exploring the outdoors at various locations within a 2-hr. radius of Portland.
One book/show/podcast/community event etc I would recommend is... I am a huge fan of Diana Gabaldon's Outlander series - yes, some fantasy but also a lot of historical context and scientific references, and with 10+ books, it's a wonderful journey!
One topic I bring up often at B Local happy hours is... the amazing connectedness within the B Corp community and B Local's role in fostering that connection.
I am a massive fan/kind of obsessed with the B Corp... annual BLD conference! It's a fantastic event that gives a huge dose of learning, inspiration and fun networking all in one action-packed day - not to be missed!
Mike Mahanay
COMMUNITY ENGAGEMENT CHAIR
Pronouns: he/him
Current Position: Vice President of Strategic Partnerships @ CTL
About: Mike Mahanay is the Vice President of Strategic Partnerships at CTL, a leading Google solutions provider that blends ChromeOS innovation with environmental and social responsibility. Mike leads the company’s government and philanthropic relations and develops strategic enterprise opportunities and relationships. Previously, Mike co-founded Retronics, a responsible e-waste recycler, and served as the Western Oregon University Foundation Chair, overseeing board strategy and mission advancement. He earned his undergraduate degrees from the University of Oregon, completed the Cornel University Executive Leadership program, and holds an MBA from the University of Illinois Urbana-Champaign.
My nominee for most (peaceful/beautiful/stunning/etc) place in Oregon is... It’s hard to beat Mt. Hood as one of the most stunning places in Oregon. From winter skiing and snowshoeing to backpacking and summer fishing, Mt. Hood is one of my favorite places.
Outside of work, you're likely to find me... You can find me at my daughter's soccer practices and games on many nights and weekends - rain or shine!
I am a massive fan/kind of obsessed with the B Corp... I love Tillamook Extra Sharp Cheddar Cheese. Their Ice Cream is pretty great, too!